Vera Bradley needed to increase its brand equity so we took it to a national level and created the VB "Be Colorful" National Campaign. We started with National Ads that ran in Real Simple, Better Homes & Gardens, Southern Living, O: The Oprah Magazine, Teen Vogue and InStyle. We followed that up with a 5-city bus tour that boasted a graphic wrapped tour bus – and Vera Bradley products that handed out to the public by Be Colorful street teams. The campaign was very successful in increasing customer awareness for the brand. 

​

Concept • Art Direction • Design