Wanting the product to be the main hero, a winter wonderland was created in studio to debut the VB Holiday Campaign. From Giant snowflakes, Faux birch stumps, a fashion loving snowman and more, this season was whimsical and great way to shoot winter in the middle of June. A white winterscape with a candy store window and home balcony were the finishing touches.  The perfect resting stop for you eyes with all the colors of Vera Bradley to stand against. 

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Concept • Photo Art Direction • Design & Layout