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My Next Audi
Lease end communications
and video
Audi Financial Services needed a way to help launch their new online leasing program - My Next Audi. We created a highly personalized digital campaign including an email and video that was sent to customers nearing their lease end. This new concept helped get customers into a new vehicle (creating more customer loyalty) by not even having to step into a dealership (creating a happy customer). It was the first time the brand had used a customized video of any sort and it was a huge hit with the client and new customers.
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Concepting • Art Direction • Design

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